Digital-first Impact Storyteller

Crafting Stories That Influence
I lead end-to-end influencer, social media, and on-ground campaigns—anchored in platform-first storytelling that builds brand love, sparks conversations, and drives real impact.

Lighting Up Diwali with a Drone Show
Conceptualised and executed a one-of-its-kind drone show during Diwali to promote the app’s UPI feature—blending tradition with innovation through a high-visibility, on-ground experience.

Influencer Campaigns That Convert
Ran multiple influencer-led campaigns to promote both existing features and new product launches—including the introduction of RuPay Credit Card on UPI—ensuring consistent narrative and audience resonance.

Social-First Rollout of UPI Lite
Led the end-to-end social media campaign for the launch of UPI Lite, from messaging and creative direction to execution—introducing the new feature with clarity, relatability, and reach.

Business Announcements Through Video Storytelling
Appeared in and produced video content from scratch for key business announcements—crafting scripts, directing edits, and delivering engaging, on-brand narratives that brought complex product updates to life.